Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski
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| | | | Best face forward : why companies must improve their service interfaces with customers. - Boston, Mass. , 2005. | xxi, 262 p. : ill. ; 25 cm. | Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit. | ISBN 0875848672. | | 1. Competition - Technological innovations - Management 2. Customer services - Management 3. Service industries - Technological innovations - Management.I. Jaworski, Bernard J II. Title | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 625848 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 631138 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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