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Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport, Bernard J. Jaworski

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    HF5415.5
    .R393 2005
     
    625848 (Shelf),BOK
    Rayport, Jeffrey F

         Best face forward : why companies must improve their service interfaces with customers. - Boston, Mass. , 2005.

         xxi, 262 p. : ill. ; 25 cm.
         Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.

         ISBN 0875848672.
         
         1. Competition - Technological innovations - Management 2. Customer services - Management 3. Service industries - Technological innovations - Management.I. Jaworski, Bernard J II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    625848ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    631138ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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