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Pharmaceutical product strategy : using dynamic modeling for effective brand planning / Mark Paich, Corey Peck, and Jason Valant

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  • MARC

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    HD9665.5
    .P35 2005
     
    618198 (Shelf),BOK
    Paich, Mark

         Pharmaceutical product strategy : using dynamic modeling for effective brand planning. - Boca Raton, FL , 2004.

         xvii, 306 p. : ill. ; 25 cm.

         ISBN 0849327296 (alk. paper).
         
         1. Drugs - Marketing 2. Brand name products - Mathematical models 3. Pharmaceutical industry - Mathematical models.I. Peck, Corey II. Valant, Jason III. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang
    Accn No.Item StatusAdd IdLocationSMDItem Category
    618198ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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