Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
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| | | | Basic marketing : a global-managerial approach. | xli, 793 [22] pages : colour illustrations ; 28 cm + 1 CD ROM (4 3/4 in.) McGraw-Hill/Irwin series in marketing. | McCarthy's name appears first on the earlier edition. | ISBN 9780072947038 | .-ISBN 0072525231. | | 1. Marketing - Management.I. McCarthy, E. Jerome II. Title III. Series | | Library : UiTM Shah Alam; UITM Perlis; UITM Pulau Pinang; UITM Sabah; UiTM Johor; UITM Kelantan; UITM Kedah; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 617402 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) | CP10940 | Reference | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | COMPACT DISC | ruj |
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