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How come your brand isn't working hard enough? : the essential guide to brand management / Peter Cheverton

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    HF5415.15
    .C454 2002
     
    614422 (Shelf),BOK
    Cheverton, Peter

         How come your brand isn't working hard enough? : the essential guide to brand management. - London , 2002.

         xii, 180 p. : ill. ; 22 cm If you're so brilliant.

         ISBN 0749437286.
         
         1. Brand name products 2. Product management.I. Title II. Series
         Library : UiTM Shah Alam; UiTM Johor; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    614422ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    652346ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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