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Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman

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    HB841
    .S55 2005
     
    614485 (Shelf),BOK
    Silverstein, Michael

         Trading up : why consumers want new luxury goods--and how companies create them. - New York , 2005.

         xviii, 300 p. : ill. ; 24 cm.
         Includes index.

         ISBN 1591840805.
         
         1. Luxury 2. Cost and standard of living - United States 3. Quality of products - United States.I. Fiske, Neil II. Butman, John III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    614485ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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