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Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp

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    LB2342.8
    .K57 2004
     
    613844 (Shelf),BOK
    Kirp, David L

         Shakespeare, Einstein, and the bottom line : the marketing of higher education. - Cambridge, Mass.. - London , 2004.

         336 p. ; 24 cm.

         ISBN 0674016343 (pbk.)
         .-ISBN 0674011465 (cased).
         
         1. Education, Higher - United States - Public relations 2. Universities and colleges - United States - Marketing 3. Universities and colleges - United States - Public relations.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    613844ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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