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The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh

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    HD58.7
    .B34228 2004
     
    610550 (Shelf),BOK
    Bacon, Terry R

         The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena. - New York , 2004.

         xi, 308 p. : ill. ; 25 cm.
         The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game.

         ISBN 0814472257 (hardcover).
         
         1. Organizational behavior 2. Selling - Psychological aspects 3. Industrial management 4. Organizational effectiveness 5. Customer relations 6. Strategic planning.I. Pugh, David G.,1944- II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    610550ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    610551ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    610552ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    610553ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    610554ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    610555ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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