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Consumer behavior : classical and contemporary dimensions / [edited by] James U. McNeal and Stephen W. McDaniel

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    HF5415.3
    .M35 1982
     
    186775 (Shelf),BOK
    Consumer behavior : classical and contemporary dimensions. - Boston , 1982.

         xix, 505 p. : ill. ; 24 cm.
         Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.

         ISBN 0316563102.
         
         1. Consumer behavior.I. McNeal, James U II. McDaniel, Stephen W.,1949- III. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    186775ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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