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Consumer behavior : an integrative approach / James U. McNeal

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    HF5415.3
    .M35 1982
     
    191699 (Shelf),BOK
    McNeal, James U

         Consumer behavior : an integrative approach. - Boston , 1982.

         xxi, 426 p. : ill. ; 24 cm.
         Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.

         ISBN 0316563099.
         
         1. Consumer behavior.I. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    191699ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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