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Classics in consumer behavior : selected readings together with the authors' own retrospective comments / [compiled by] Louis E. Boone

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    HF5415.3
    .C58 1977
     
    211193 (Shelf),BOK
    Boone, Louis E

         Classics in consumer behavior : selected readings together with the authors' own retrospective comments. - Tulsa, Okla. , 1977.

         xi, 441 p. : ill. ; 23 cm The PPC marketing series.

         ISBN 0878140301.
         
         1. Consumer behavior 2. Motivation research (Marketing).I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    211193ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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