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Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf

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  • MARC

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    HF5415.3
    .Z28 1979
     
    154586 (Shelf),BOK
    Zaltman, Gerald

         Consumer behavior : basic findings and management implications. - New York , 1979.

         xiv, 567 p. : ill. ; 24 cm Theories in marketing series.

         ISBN 0471981265.
         
         1. Motivation research (Marketing) 2. Consumer behavior.I. Wallendorf, Melanie II. Title III. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    154586ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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