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Fundamentals of marketing research / Scott M. Smith, Gerald S. Albaum

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    HF5415.2
    .S567 2005
     
    607297 (Shelf),BOK
    Smith, Scott M.

         Fundamentals of marketing research. - Thousand Oaks, Calif. , 2005.

         xii, 881 p. : ill. ; 24 cm.
         The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents-- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results.

         ISBN 9780761988526
         .-ISBN 0761988521 (acid-free paper).
         
         1. Marketing research.I. Albaum, Gerald S. II. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    607297ShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)
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    666244ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    834801ShelfPTARPP (Research Room)(PPRR)BOOKRAK TERBUKA (OPEN SHELVES)

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