An information processing theory of consumer choice / James R. Bettman
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| | | | An information processing theory of consumer choice. - Reading, Mass. , 1979. | xiv, 402 p. : ill. ; 25 cm Advances in marketing series. | Includes indexes. | ISBN 0201008343. | | 1. Consumers 2. Consumers - United States.I. Title II. Series | | Library : UiTM Shah Alam; UITM Sarawak; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 149131 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 193705 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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