Marketing research : online research applications / Alvin C. Burns and Ronald F. Bush
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| | | | | | Marketing research : online research applications. - New Jersey , 2005. | | xxxi, 642 p. : col.ill.,col.maps ; 27 cm. + 1 CD-ROM (4 3/4 in.). | | "SPSS student version 11.0 for Windows"--CD-ROM. | | ISBN 0131494163 | | .-ISBN 0131643967. | | | | 1. Marketing research.I. Bush, Ronald F II. Title | | http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif | | | Library : UiTM Shah Alam; UITM Terengganu |
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