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Marketing research : a short course for professionals / Bertram Schoner, Kenneth P. Uhl

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  • MARC

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    HF5415.2
    .S38 1976
     
    133904 (Shelf),BOK
    Schoner, Bertram

         Marketing research : a short course for professionals. - New York , 1976.

         1 case (13 pamphlets : ill.) ; 27 cm Wiley professional development programs.
         Title from case.
         1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Se.

         ISBN 0471020052.
         
         1. Marketing research.I. Uhl, Kenneth P. II. Title III. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    133904ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    156180ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    156181ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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