Marketing research : a short course for professionals / Bertram Schoner, Kenneth P. Uhl
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| | | | Marketing research : a short course for professionals. - New York , 1976. | 1 case (13 pamphlets : ill.) ; 27 cm Wiley professional development programs. | Title from case. | 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Se. | ISBN 0471020052. | | 1. Marketing research.I. Uhl, Kenneth P. II. Title III. Series | | Library : UiTM Shah Alam; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 133904 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 156180 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 156181 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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