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Handbook of consumer motivations : the psychology of the world of objects. / Drawings by Robert Glaisek

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    HF5415.3
    .D5 1964
     
    21086 (Withdrawn),BOK
    Dichter, Ernest , 1907-

         Handbook of consumer motivations : the psychology of the world of objects.. - New York , 1964.

         xvi, 486 p. : illus. ; 21 cm McGraw-Hill series in marketing and advertising.

         ISBN T000008998.
         
         1. Motivation research (Marketing).I. Title II. Series
    Accn No.Item StatusAdd IdLocationSMDItem Category
    21086WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKruj

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