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The marketing research process : a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis

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  • MARC

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    HF5415.2
    .C649 1972
     
    72586 (Shelf),BOK
    Cox, Keith Kohn

         The marketing research process : a managerial approach to purchasing relevant information for decision making. - Pacific Palisades, Calif. , [1972.

         xiv, 622 p. : illus. ; 25 cm.

         ISBN 0876205449.
         
         1. Marketing research 2. Decision making.I. Enis, Ben M. II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    72586ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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