Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

  • Linear

  • MARC

  •  
    HF5415
    .E65 1983
     
    288270 (Withdrawn),BOK
    Engel, James F

         Promotional strategy : managing the marketing communications process. - Homewood, Ill. , 1983.

         xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm Irwin series in marketing.

         ISBN 025602846X.
         
         1. Marketing - Management 2. Marketing 3. Advertising.I. Kinnear, Thomas C.,1943- II. Warshaw, Martin R. III. Title IV. Series
         Library : UITM Sabah; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    288270WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

Search In

Shelf Browse

No Shelf Browse Data.

Top