Basic marketing : a global-managerial approach / William D. Perreault, Jr and E. Jerome McCarthy
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| | | | | | Basic marketing : a global-managerial approach. - Boston , 2005. | | xli, 793 [22] p. : col. ill. ; 28 cm. + 1 compact disk McGraw-Hill/Irwin series in marketing. | | McCarthy's name appears first on the earlier edition. | | Accompanied by "Applications in basic marketing: clippings from the popular business press". | | ISBN 0072983809. | | | | 1. Marketing - Management.I. McCarthy, E. Jerome II. Title III. Series | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 604809 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 604811 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | 644564 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | | CP9820 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT | | CP9821 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT | | CP14032 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | COMPACT DISC | KAT |
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