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Marketing communications : decision-making as a process of interaction between buyer and seller

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  • MARC

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    HF5415
    .C694 1972
     
    63378 (Shelf),BOK
    Crane, Edgar

         Marketing communications : decision-making as a process of interaction between buyer and seller. - New York , 1972.

         499 p. : illus. ; 26 cm The Wiley marketing series.

         ISBN 0471184012.
         
         1. Advertising 2. Decision making in marketing.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    63378ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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