Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler
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| | | | Marketing decision making : a model-building approach. - New York , 1983. | xx, 875 p. : ill. ; 25 cm. | Rev. ed. of: Marketing decision making / Philip Kotler. [1971] | .Includes indexes. |
| ISBN 0060440767. | | 1. Marketing - Mathematical models - Decision making.I. Kotler, Philip. II. Kotler, Philip III. Title | | Library : UiTM Shah Alam; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 190243 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 204291 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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