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Marketing management in multinational firms : the consumer packaged goods industry / Ulrich E. Wiechmann

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    HF5415.13
    .W53 1976
     
    125116 (Shelf),BOK
    Wiechmann, Ulrich E

         Marketing management in multinational firms : the consumer packaged goods industry. - New York , 1976.

         xi, 103 p. : ill. ; 24 cm Praeger special studies in international economics and development.

         ISBN 0275558509.
         
         1. Marketing - Management 2. International business enterprises.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    125116ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKret
    137366ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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