Psychological principles of marketing and consumer behavior / Steuart Henderson Britt
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| | | Britt, Steuart Henderson , 1907- |
| Psychological principles of marketing and consumer behavior. - Lexington, Mass. , 1978. | xviii, 532 p. : ill. ; 24 cm. | Includes index. | ISBN 066901513X. | | 1. Advertising - Psychological aspects 2. Marketing - Psychological aspects 3. Motivation research (Marketing) 4. Consumer behavior.I. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 153017 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret | 153018 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 153019 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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