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Psychological principles of marketing and consumer behavior / Steuart Henderson Britt

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    HF5415.125
    .B74 1978
     
    153017 (Shelf),BOK
    Britt, Steuart Henderson , 1907-

         Psychological principles of marketing and consumer behavior. - Lexington, Mass. , 1978.

         xviii, 532 p. : ill. ; 24 cm.
         Includes index.

         ISBN 066901513X.
         
         1. Advertising - Psychological aspects 2. Marketing - Psychological aspects 3. Motivation research (Marketing) 4. Consumer behavior.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    153017ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    153018WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    153019WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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