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Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson

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  • MARC

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    HF5415.13
    .M3526 1980
     
    154176 (Shelf),BOK
    Marketing management : cases and readings. - Santa Monica, Calif. , 1980.

         xiii, 498 p. : ill. ; 24 cm.

         ISBN 0876206062.
         
         1. Marketing - United States - Case studies - Management 2. Marketing - United States - Addresses, essays, lectures - Management.I. Tootelian, Dennis H II. Thompson, Leete A III. Gaedeke, Ralph M IV. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    154176ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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