Strategic marketing and management / edited by Howard Thomas and David Gardner
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| | | | | Strategic marketing and management. - Chichester [West Sussex]. - New York , 1985. |
| | x, 509 p. : ill. ; 24 cm. | | Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urban. | | ISBN 0471904236. | | | | 1. Marketing - Congresses 2. Marketing - Congresses - Management.I. Gardner, David Morgan,1936- II. Thomas, Howard,1943- III. American Marketing Association. Marketing Education Division IV. University of Illinois at Urbana-Champaign. Department of Business Administration V. Title | | | Library : UiTM Shah Alam; UITM Sarawak |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 204294 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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