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Strategy : a guide to marketing for senior executives / Martin Christopher, Simon Majaro, Malcolm McDonald

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  • MARC

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    HF5415.13
    .C54 1989
     
    277103 (Shelf),BOK
    Christopher, Martin

         Strategy : a guide to marketing for senior executives. - Aldershot, Hants, England , 1989.

         183 p. : ill. ; 25 cm Gower business enterprise series.
         Originally published: Strategy search. Aldershot, Hants, England : Gower, c1987.
         .Includes index.

         ISBN 0704506181.
         
         1. Strategic planning 2. Marketing - Management.I. Majaro, Simon II. McDonald, Malcolm H. B.,1938- III. Title IV. Series
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    277103ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    439415ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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