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Marketing communication and promotion : text and cases / William G. Nickels

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    HF5415.123
    .N52 1984
     
    189950 (Withdrawn),BOK
    Nickels, William G

         Marketing communication and promotion : text and cases. - Columbus, Ohio , 1984.

         x, 494 p. : ill. ; 27 cm Grid series in marketing.

         ISBN 0471841331.
         
         1. Marketing 2. Communication in marketing.I. Title II. Series
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    189950WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    189951ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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