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Marketing to the changing household : management and research perspectives / edited by Mary Lou Roberts and Lawrence H. Wortzel

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    HF5415.3
    .M278 1984
     
    282092 (Shelf),BOK
    Marketing to the changing household : management and research perspectives. - Cambridge, Mass. , 1984.

         xxv, 349 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0884109860.
         
         1. Households - United States 2. Marketing - Management 3. Marketing research.I. Roberts, Mary Lou II. Wortzel, Lawrence H III. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    282092ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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