Marketing management and strategy : a reader / edited by Philip Kotler, Keith Cox
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| | | Marketing management and strategy : a reader. - Englewood Cliffs, N.J. , 1980. |
| xii, 432 p. : ill. ; 24 cm. | ISBN 0135581222. | | 1. Marketing - Management - Addresses, essays, lectures.I. Kotler, Philip II. Kotler, Philip. III. Cox, Keith Kohn IV. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 180569 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 180570 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 180571 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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