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Marketing decisions for new and mature products : planning, development, and control / Robert D. Hisrich and Michael P. Peters

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    HF5415.15
    .H57 1984
     
    208824 (Shelf),BOK
    Hisrich, Robert D

         Marketing decisions for new and mature products : planning, development, and control. - Columbus , 1984.

         xii, 424 p. : ill. ; 26 cm.

         ISBN 067520092X.
         
         1. Product management 2. New products.I. Peters, Michael P II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    208824ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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