Basic marketing : concepts, decisions, and strategies / [by] Edward W. Cundiff [and] Richard R. Still
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| | | | Basic marketing : concepts, decisions, and strategies. - Englewood Cliffs, N.J. , 1971. | xi, 627 p. : illus. ; 24 cm. | First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. | ISBN 0130626384. | | 1. Marketing 2. Decision making in marketing.I. Still, Richard Ralph,1921- II. Title | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 47840 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 60890 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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