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Key customers : how to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn

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    HF5438.8.K48
    M353 2000
     
    595860 (Shelf),BOK
    McDonald, Malcolm

         Key customers : how to manage them profitably. - Oxford. - Boston , 2000.

         xxii, 320 p. : ill. ; 25 cm.
         "Published in association with the Chartered Institute of Marketing.".

         ISBN 0750646152 (alk. paper).
         
         1. Customer services 2. Marketing - Key accounts 3. Selling - Key accounts.I. Rogers, Beth,1957- II. Woodburn, Diana III. Chartered Institute of Marketing. IV. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    595860ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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