Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal
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| | | | Doing business in emerging markets : entry and negotiation strategies. - Thousand Oaks , 2002. | xv, 300 p. ; 24 cm. | Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in. | ISBN 0761913742 (c) | .-ISBN 0761913750 (p). | | 1. Negotiation in business 2. International business enterprises 3. Export marketing.I. Agarwal, Milind R II. Ghauri, Pervez N.,1948- III. Title | | Library : UiTM Shah Alam; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 594222 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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