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Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

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    HD62.4
    .C387 2002
     
    594222 (Shelf),BOK
    Cavusgil, S. Tamer

         Doing business in emerging markets : entry and negotiation strategies. - Thousand Oaks , 2002.

         xv, 300 p. ; 24 cm.
         Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in.

         ISBN 0761913742 (c)
         .-ISBN 0761913750 (p).
         
         1. Negotiation in business 2. International business enterprises 3. Export marketing.I. Agarwal, Milind R II. Ghauri, Pervez N.,1948- III. Title
         Library : UiTM Shah Alam; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    594222ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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