Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq
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| | | | Internal marketing : tools and concepts for customer-focused management. - Amsterdam. - Boston , 2004. | x, 299 p. : ill. ; 24 cm. | Published in association with The Chartered Institute of Marketing. | ISBN 0750648384. | | 1. Marketing - Case studies - Management 2. Organizational effectiveness 3. Marketing - Case studies - Management 4. Organizational effectiveness - Case studies 5. Customer relations 6. Relationship marketing - Management.I. Rafiq, Mohammed II. Chartered Institute of Marketing. III. Title | | Library : UiTM Shah Alam; UITM Perlis |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 594203 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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