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Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq

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    HF5415.13
    .A354 2004
     
    594203 (Shelf),BOK
    Ahmed, Pervaiz K

         Internal marketing : tools and concepts for customer-focused management. - Amsterdam. - Boston , 2004.

         x, 299 p. : ill. ; 24 cm.
         Published in association with The Chartered Institute of Marketing.

         ISBN 0750648384.
         
         1. Marketing - Case studies - Management 2. Organizational effectiveness 3. Marketing - Case studies - Management 4. Organizational effectiveness - Case studies 5. Customer relations 6. Relationship marketing - Management.I. Rafiq, Mohammed II. Chartered Institute of Marketing. III. Title
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    594203ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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