Innovation in marketing / edited by Peter Doyle and Susan Bridgewater
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| | | Innovation in marketing. - Oxford. - Boston , 1998. |
| xii, 225 p. : ill. ; 24 cm The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. | "Published in association with the Chartered Institute of Marketing.". | ISBN 0750641215. | | 1. Marketing - Case studies - Management 2. Service industries - Case studies - Marketing 3. Technological innovations - Case studies - Marketing.I. Bridgewater, Susan II. Doyle, Peter,1943 June 23-2003 III. Chartered Institute of Marketing. IV. Title V. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 594201 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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