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Innovation in marketing / edited by Peter Doyle and Susan Bridgewater

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    HF5415.13
    .I55 1998
     
    594201 (Shelf),BOK
    Innovation in marketing. - Oxford. - Boston , 1998.

         xii, 225 p. : ill. ; 24 cm The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.
         "Published in association with the Chartered Institute of Marketing.".

         ISBN 0750641215.
         
         1. Marketing - Case studies - Management 2. Service industries - Case studies - Marketing 3. Technological innovations - Case studies - Marketing.I. Bridgewater, Susan II. Doyle, Peter,1943 June 23-2003 III. Chartered Institute of Marketing. IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    594201ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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