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Managing business interfaces : marketing, engineering, and manufacturing perspectives / edited by Amiya K. Chakravarty, Jehoshua Eliashberg

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    HD38.5
    .M358 2004
     
    594655 (Shelf),BOK
    Managing business interfaces : marketing, engineering, and manufacturing perspectives. - Boston , 2004.

         viii, 332 p. : ill. ; 24 cm International series in quantitative marketing ; 16.

         ISBN 1402076142.
         
         1. Marketing - Management 2. Product management - Technological innovations 3. Manufacturing industries - Technological innovations - Management 4. Business logistics 5. Design, Industrial - Management.I. Eliashberg, Jehoshua II. Chakravarty, Amiya K III. Title IV. Series
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    594655ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)

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