Managing business interfaces : marketing, engineering, and manufacturing perspectives / edited by Amiya K. Chakravarty, Jehoshua Eliashberg
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| | | Managing business interfaces : marketing, engineering, and manufacturing perspectives. - Boston , 2004. |
| viii, 332 p. : ill. ; 24 cm International series in quantitative marketing ; 16. | ISBN 1402076142. | | 1. Marketing - Management 2. Product management - Technological innovations 3. Manufacturing industries - Technological innovations - Management 4. Business logistics 5. Design, Industrial - Management.I. Eliashberg, Jehoshua II. Chakravarty, Amiya K III. Title IV. Series | | Library : UiTM Shah Alam; UITM Melaka |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 594655 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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