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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop

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    HD59.2
    .A47 2004
     
    595739 (Shelf),BOK
    Alsop, Ronald

         The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset. - New York , 2004.

         xii, 306 p. ; 24 cm A Wall Street journal book.

         ISBN 074323670X.
         
         1. Corporate image 2. Brand name products - Management 3. Corporations - Public relations.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    595739ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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