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The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden

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    HF5416.5
    .N34 2002
     
    589637 (Shelf),BOK
    Nagle, Thomas T. , 1951-

         The strategy and tactics of pricing : a guide to profitable decision making.

         xxi, 398 pages : illustrations ; 24 cm Prentice Hall international series in marketing.

         ISBN 013122753x
         .-ISBN 013026248X.
         
         1. Pricing 2. Marketing - Decision making.I. Holden, Reed K. II. Title III. Series
         Library : UiTM Shah Alam; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    589637ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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