Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis
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| | | Tellis, Gerard J. , 1950- |
| Effective advertising : understanding when, how, and why advertising works. | 203 pages : illustration ; 24 cm. | ISBN 9780761922537 | .-ISBN 0761922520 (cloth) | .-ISBN 0761922539 (paper). | | 1. Advertising 2. Consumers - Attitudes.I. Title | | Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Negeri Sembilan; UiTM Johor |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 587805 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 587806 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 587807 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 588138 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 593341 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 597771 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 670504 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | RAK TERBUKA (OPEN SHELVES) | 670506 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) | 819898 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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