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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis

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  • MARC

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    HF5823
    .T273 2004
     
    587805 (Shelf),BOK
    Tellis, Gerard J. , 1950-

         Effective advertising : understanding when, how, and why advertising works.

         203 pages : illustration ; 24 cm.

         ISBN 9780761922537
         .-ISBN 0761922520 (cloth)
         .-ISBN 0761922539 (paper).
         
         1. Advertising 2. Consumers - Attitudes.I. Title
         Library : UiTM Shah Alam; UITM Pulau Pinang; UiTM Negeri Sembilan; UiTM Johor
    Accn No.Item StatusAdd IdLocationSMDItem Category
    587805ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    587806ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    587807ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    588138ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    593341ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    597771ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    670504ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    670506ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)
    819898ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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