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Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis

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  • MARC

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    HF5823
    .T273 2004
     
    586709 (Shelf),BOK
    Tellis, Gerard J.

         Effective advertising : understanding when, how and why advertising works. - New Delhi , 2004.

         201 p : ill ; 23 cm.
         Includes bibliograhical referencess and index.

         ISBN 8178293706.
         
         1. Marketing - Management 2. Advertising - Research 3. Consumers - Attitudes.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-11.gif
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    586709ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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