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Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent

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    HD69.B7
    V563 2002
     
    588389 (Shelf),BOK
    Vincent, Laurence

         Legendary brands : unleashing the power of storytelling to create a winning marketing strategy. - Chicago , 2002.

         x, 321 p. : ill. ; 24 cm.
         All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture.

         ISBN 0793155606.
         
         1. Brand name products - Marketing 2. Customer relations 3. Brand name products.I. Title
         Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    588389ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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