Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent
-
| | | | Legendary brands : unleashing the power of storytelling to create a winning marketing strategy. - Chicago , 2002. | x, 321 p. : ill. ; 24 cm. | All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture. | ISBN 0793155606. | | 1. Brand name products - Marketing 2. Customer relations 3. Brand name products.I. Title | | Library : UiTM Shah Alam; UiTM Johor; UITM Kelantan |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 588389 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|