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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker

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  • MARC

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    HD69.B7
    .A2154 2004
     
    587105 (Shelf),BOK
    Aaker, David A.

         Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity.

         xviii, 348 pages : illustration ; 24 cm.

         ISBN 9780743249386.
         
         1. Brand name products - Management 2. Brand name products - Planning 3. Brand name products - Marketing 4. Brand name products - Valuation - Management.I. Title

         http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    587105ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    589814ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    607338ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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