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Why CRM doesn't work : bhow to win by letting customers manage the relationship / Frederick Newell

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    HF5415.5
    .N49 2003
     
    587073 (Shelf),BOK
    Newell, Frederick , 1926-

         Why CRM doesn't work : bhow to win by letting customers manage the relationship. - London , 2003.

         xvii, 263 p. ; 24 cm.

         ISBN 0749439475.
         
         1. Customer relations - Management.I. Title
         Library : UiTM Shah Alam; UITM Melaka; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    587073ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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