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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

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  • MARC

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    HF5822
    .D59 2004
     
    587133 (Shelf),BOK
    Diversity in advertising : broadening the scope of research directions. - Mahwah, N.J. , 2004.

         xxi, 447 p. : ill. ; 24 cm Advertising and consumer psychology.

         ISBN 0805847944 (casebound).
         
         1. Advertising - Psychological aspects 2. Communication in marketing 3. Consumers - Attitudes.I. Williams, Jerome D.,1947- II. Lee, Wei-Na,1957- III. Haugtvedt, Curtis P.,1958- IV. Title V. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    587133ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKRAK TERBUKA (OPEN SHELVES)
    590690ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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