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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

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    HF5826.5
    .K38 2003
     
    584384 (Reference),BOK
    Katz, Helen E

         The media handbook : a complete guide to advertising media selection, planning, research, and buying. - Mahwah, N.J. , 2003.

         xix, 185 p. : ill. ; 24 cm LEA's communication series.

         ISBN 0805842675 (c : alk. paper)
         .-ISBN 0805842683 (pbk. : alk. paper).
         
         1. Mass media and business 2. Advertising media planning.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    584384ReferencePERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKruj
    588703ReferencePERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKruj

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