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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold

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  • MARC

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    HD69.B7
    L55 2003
     
    585148 (Shelf),BOK
    Lindstrom , Martin , 1970-

         Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands.

         xvi, 316 pages : illustrations, maps ; 24 cm.

         ISBN 0749438673.
         
         1. Marketing research 2. Child consumers 3. Advertising and children 4. Brand name products.I. Seybold, Patricia B II. Title
         Library : UiTM Shah Alam; UITM Perlis; UITM Sabah; UiTM Johor; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    585148ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    131004ADShelfPERPUSTAKAAN INTEC(S17)BOOKRAK TERBUKA (OPEN SHELVES)

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