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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L.J. Shrum

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    HF5827.9
    .P78 2004
     
    582751 (Shelf),BOK
    The psychology of entertainment media : blurring the lines between entertainment and persuasion. - Mahwah, NJ , 2004.

         xvi, 360 p. : ill. ; 23 cm.

         ISBN 0805846417 (h : alk paper).
         
         1. Manipulative behavior 2. Persuasion (Psychology) 3. Subliminal advertising 4. Mass media - Psychological aspects 5. Advertising - Psychological aspects.I. Shrum, L. J II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    582751ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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