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Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

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    HD69.B7
    T393 2004
     
    582435 (Shelf),BOK
    Taylor, David , 1964-

         Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout. - Chichester, England. - Hoboken, NJ , 2004.

         ix, 162 p. : ill. ; 24 cm.

         ISBN 0470862114 (cloth : alk. paper).
         
         1. Brand name products - Marketing 2. Brand name products - Valuation - Management 3. Product management 4. Brand name products - Management.I. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    582435ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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