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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz

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    HF5415.122
    .L68 2004
     
    582561 (Shelf),BOK
    Lovelock, Christopher H

         Services marketing : people, technology, strategy.

         xviii, 652 pages : illustrations, map ; 26 cm.

         ISBN 0131138650
         .-ISBN 9780131138650.
         
         1. Service industries - Marketing 2. Professions - Marketing.I. Wirtz, Jochen II. Title
         Library : UiTM Shah Alam; UITM Sarawak; UITM Perlis; UiTM Johor; UITM Pahang; UITM Kedah
    Accn No.Item StatusAdd IdLocationSMDItem Category
    582561ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    583964ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    586991ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    586992ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    586993ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    589594ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)
    634771ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    634772ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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