Global marketing management / Masaaki Kotabe, Kristiaan Helsen
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| | | | Global marketing management. | xxii, 694, pages 12 pages plates : illustrations (some colour)maps ; 28 cm. | Previous ed.:2001. | ISBN 0471451878 | .-ISBN 0471230626. | | 1. International business enterprises - Management 2. Export marketing - Management.I. Helsen, Kristiaan II. Title | | Library : UiTM Shah Alam; UITM Sarawak; UiTM Johor; UITM Melaka; UITM Kedah |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 584040 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | OSs | 584340 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | OSs |
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